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Logo Identity · SATCOM Technologies Limited · 2026

SATCOM Technologies

A satellite company needed a satellite in its logo. Studio AH found it in the O.

Client
SATCOM Technologies Limited
Service
Logo identity
Year
2026
Our work
2 concepts, 2 explorations, final logo, colour
Design
Studio AH

01 · The brief

The satellite had to be in the logo.

  1. Show the hardware. SATCOM works with satellite equipment, and they asked for the satellite to be part of the mark, not hinted at.
  2. Talk to businesses. Their clients are companies, so the logo had to feel solid and serious, not playful.
  3. Survive engraving. The mark goes onto hardware, so it had to work in one colour and at small sizes.

02 · Two directions

Two ways to put a satellite in a name.

Concept 01 board: a geometric satellite, a horizon arch and rounded lowercase type
A flat, geometric satellite sits at the top of a blue arch, which works as both an orbit and a horizon. Rounded lowercase letters soften the hard hardware shape.
Concept 02 board: a satellite icon, blue signal rings and bold uppercase type
The satellite becomes a broadcast source: blue signal rings move into the word and take the place of the letter O. Heavy uppercase letters give it business weight. This is the one the client picked.

03 · Also explored

Then two shorter names.

The word satellite with the two Ls drawn as a signal mast, on white, Earth, black and horizon backgrounds
“satellite”: the two Ls stand up as a signal mast.
A short SAT wordmark with an orbit line, on white, Earth, black and horizon backgrounds
“SAT”: three letters, with a satellite tracing an orbit over the A.

04 · The final mark

The O became the dish.

  • The dish. A blue satellite dish sits inside the O, tilted up as if it is talking to the sky.
  • The signal. Rings open out from the dish, the same idea as Concept 02, now packed inside one letter.
  • Heavy, wide letters. SAT in blue, COM in graphite. The corners are soft, so it looks modern, not harsh.
  • TECHNOLOGIES LIMITED. A wide, quiet line under the name that lines up with the C and the M.

05 · Colour

Blue for the signal, graphite for the ground.

SATCOM Blue#00A4FF
Graphite#565656
Black#000000
White#FFFFFF

06 · Small sizes

Still a satellite when it is tiny.

The dish works alone too, for an app icon, a favicon or a stamp on a device.